Why Heineken Netherlands Supply (HNS)* decided to include PPC in its graphics supply chain…
When you hear the name 'Heineken', you immediately think of the brand's ubiquity. This Dutch beer has the greatest international presence in the world. There are few countries where you can't get your hands on this brand of beer. And yet, it is in this international market that there had been problems in the past with the graphical implementation of Heineken's packaging and labels.
How it used to work
Previously, a design company was responsible for the design and artwork and a lithographer provided a generic production file to the various printers, be they located in America, Australia, or Asia. Each printer then adapted this file to fit their specifications. And the result... did not often correspond entirely with the approved version. Not to mention the lack of consistency observable when you compared the various printed versions. Whereas that is precisely the point of international branding: a bottle of Heineken purchased in Seoul should look the same as a bottle bought in Buenos Aires. Right?
Links and chains
That's why Heineken Netherlands Supply decided to reinforce and above all streamline its graphics supply chain. As of today, PPC – partners in pre-press based in Sint Niklaas – will be responsible for the artwork and repro of the production files. Not only for the Heineken brand, but also for famous brands such as Desperados, Wieckse, Brand, Sol, Maes, Cristal, Affligem and Amstel. Furthermore, as of now, PPC is also introducing colour management and delivering the print-ready files to the printers. These files are made such that they take into account all the technical aspects and the complete press profile of the specific printer.